Here’s an interesting article on Freelance Switch that I think you will find useful. Thanks to Tess Whitty @Tesstranslates for sharing it.
There are a million freelancers out there. The question is, how are you going to get noticed and help people remember you and the type of freelance work you do?
The answer is branding yourself. As a freelancer, you need to create a memorable way for prospects to easily recall who you are and your freelancing specialty. I’ve reviewed hundreds of freelancers’ websites, and most of them don’t do a good job of presenting a memorable brand. But the good news is, it isn’t hard to improve your branding and gain a higher profile as a freelancer.
There are two basic ways to approach branding as a freelancer:
- Create a business name that tells people what you do in a snappy, artful way
- Use your own name but develop a concise motto or tagline that fills prospects in on your specialty
I know freelancers who’ve had great success using both of these strategies, so it’s not that one approach is always better than the other. It’s a question of which approach appeals to you and works best for the message you’re trying to get across.
Let’s look at how these branding approaches play out as you develop all the building blocks of your marketing toolkit as a freelancer. These are the steps to building a brand each freelancer needs to go through. It’s important to develop a clear brand message for your business.
Your goal is to present a consistent, unified message in all your marketing — at in-person networking events, on your website, on your business cards and other printed marketing materials, and in social media. Repeating one brand message will also help make you easier to remember. Let’s look at key branding tips to consider when creating your freelance brand.
Click here to read the rest of it.